Research · Prices as of Oct 25, 2026
The real cost of QuickBooks, 2014 to 2026
Twelve years of US list prices for QuickBooks Desktop and QuickBooks Online, from Intuit's own pricing pages and the trade press, every figure dated and sourced. The short version: the one-time licence is gone, and the subscriptions that replaced it cost several times more.

$299.95 → $1,149
Desktop Pro Plus, 1 user, per year
2014 to February 2026, up 283%. Reported $1,351 from October 2026.
$39.95 → $140
QuickBooks Online Plus, per month
September 2014 to August 2026, up 250%.
$399.99
The last one-time Desktop Pro
Pro 2021, on sale until Dec 10, 2021. There has been no one-time Pro since.
QuickBooks Desktop: from a one-time licence to a yearly bill
One user, US list price. The one-time lines stop when Intuit stopped selling one-time licences in December 2021. The dashed segment is the October 2026 renewal price reported by resellers. Hover or tab to any point for its date and source.
Show the Desktop figures as a table
| Product | Date | US list price | Note | Source |
|---|---|---|---|---|
| Desktop Pro, one-time licence | Seen Jul 1, 2014 | $249.95 once | Pro 2014 | Intuit QuickBooks page |
| Desktop Pro, one-time licence | Seen Feb 2, 2015 | $299.95 once | Pro 2015; the same $299.95 list price held through Pro 2020 | Intuit QuickBooks page |
| Desktop Pro, one-time licence | Seen Nov 1, 2020 | $399.99 once | Pro 2021, the last one-time version | Intuit QuickBooks page |
| Desktop Premier, one-time licence | Seen Jul 17, 2014 | $399.95 once | Premier 2014 | Intuit QuickBooks page |
| Desktop Premier, one-time licence | Seen Jan 30, 2015 | $499.95 once | Premier 2015; the same $499.95 held through Premier 2020 | Intuit QuickBooks page |
| Desktop Premier, one-time licence | Seen Oct 31, 2020 | $649.99 once | Premier 2021, the last one-time version | Intuit QuickBooks page |
| Desktop Pro Plus, 1 user | Seen Jul 1, 2014 | $299.95 a year | Pro 2014 Plus; unchanged through the 2020 version | Intuit QuickBooks page |
| Desktop Pro Plus, 1 user | Seen Oct 15, 2020 | $299.99 a year | 2021 version | Intuit QuickBooks page |
| Desktop Pro Plus, 1 user | From Oct 12, 2021 | $349.99 a year | 2022 version; Insightful Accountant reported $349 on Oct 12, 2021, Intuit's page showed $349.99 by March 2022 | Intuit QuickBooks page |
| Desktop Pro Plus, 1 user | Seen Aug 9, 2022 | $549 a year | 2023 version, announced Aug 9, 2022 with the 2023 release; sold at full list price with no discounts | Insightful Accountant |
| Desktop Pro Plus, 1 user | From Oct 3, 2023 | $649 a year | Porte Brown | |
| Desktop Pro Plus, 1 user | From Oct 1, 2024 | $999 a year | Rightworks | |
| Desktop Pro Plus, 1 user | From Feb 1, 2026 | $1,149 a year | Brady Martz | |
| Desktop Pro Plus, 1 user | From Oct 1, 2026 | $1,351 a year (reported) | Insightful Accountant | |
| Desktop Premier Plus, 1 user | Seen Jul 17, 2014 | $419.95 a year | Premier 2014 Plus | Intuit QuickBooks page |
| Desktop Premier Plus, 1 user | Seen Jan 30, 2015 | $499.95 a year | 2015 version; unchanged through the 2020 version | Intuit QuickBooks page |
| Desktop Premier Plus, 1 user | Seen Oct 15, 2020 | $499.99 a year | 2021 version | Intuit QuickBooks page |
| Desktop Premier Plus, 1 user | From Oct 12, 2021 | $549.99 a year | 2022 version | Intuit QuickBooks page |
| Desktop Premier Plus, 1 user | Seen Aug 9, 2022 | $799 a year | 2023 version, announced Aug 9, 2022 | Insightful Accountant |
| Desktop Premier Plus, 1 user | From Oct 3, 2023 | $949 a year | Porte Brown | |
| Desktop Premier Plus, 1 user | From Oct 1, 2024 | $1,399 a year | Rightworks | |
| Desktop Premier Plus, 1 user | From Feb 1, 2026 | $1,609 a year | Brady Martz | |
| Desktop Premier Plus, 1 user | From Oct 1, 2026 | $1,891 a year (reported) | Insightful Accountant |
QuickBooks Online: every plan, every step
Monthly list price before promotions. Most dates are the first capture of Intuit's pricing page that shows the new price, so an increase may have started a few weeks earlier. August 2026 is Intuit's announced date.
Show the Online figures as a table
| Product | Date | US list price | Note | Source |
|---|---|---|---|---|
| Simple Start | Seen Sep 18, 2014 | $12.95 a month | Intuit QuickBooks Online pricing page | |
| Simple Start | Seen Oct 12, 2016 | $15 a month | Intuit QuickBooks Online pricing page | |
| Simple Start | Seen Jul 17, 2018 | $20 a month | Intuit QuickBooks Online pricing page | |
| Simple Start | Seen Nov 5, 2019 | $25 a month | Intuit QuickBooks Online pricing page | |
| Simple Start | Seen Aug 2, 2022 | $30 a month | Intuit QuickBooks Online pricing page | |
| Simple Start | Seen Aug 16, 2024 | $35 a month | Intuit QuickBooks Online pricing page | |
| Simple Start | Seen Sep 2, 2025 | $38 a month | Intuit QuickBooks Online pricing page | |
| Essentials | Seen Sep 18, 2014 | $26.95 a month | Intuit QuickBooks Online pricing page | |
| Essentials | Seen Oct 12, 2016 | $30 a month | Intuit QuickBooks Online pricing page | |
| Essentials | Seen Sep 28, 2017 | $35 a month | Intuit QuickBooks Online pricing page | |
| Essentials | Seen Jun 11, 2019 | $40 a month | Intuit QuickBooks Online pricing page | |
| Essentials | Seen Mar 15, 2022 | $50 a month | Intuit QuickBooks Online pricing page | |
| Essentials | Seen Aug 2, 2022 | $55 a month | Intuit QuickBooks Online pricing page | |
| Essentials | Seen Aug 15, 2023 | $60 a month | Intuit QuickBooks Online pricing page | |
| Essentials | Seen Aug 16, 2024 | $65 a month | Intuit QuickBooks Online pricing page | |
| Essentials | Seen Sep 2, 2025 | $75 a month | Intuit QuickBooks Online pricing page | |
| Essentials | From Aug 1, 2026 | $85 a month | Intuit | |
| Plus | Seen Sep 18, 2014 | $39.95 a month | Intuit QuickBooks Online pricing page | |
| Plus | Seen Sep 28, 2017 | $50 a month | Intuit QuickBooks Online pricing page | |
| Plus | Seen Jul 17, 2018 | $60 a month | Intuit QuickBooks Online pricing page | |
| Plus | Seen Jun 11, 2019 | $70 a month | Intuit QuickBooks Online pricing page | |
| Plus | Seen Mar 15, 2022 | $80 a month | Intuit QuickBooks Online pricing page | |
| Plus | Seen Aug 2, 2022 | $85 a month | Intuit QuickBooks Online pricing page | |
| Plus | Seen Aug 15, 2023 | $90 a month | Intuit QuickBooks Online pricing page | |
| Plus | Seen Aug 16, 2024 | $99 a month | Intuit QuickBooks Online pricing page | |
| Plus | Seen Sep 2, 2025 | $115 a month | Intuit QuickBooks Online pricing page | |
| Plus | From Aug 1, 2026 | $140 a month | Intuit | |
| Advanced | Seen Jun 11, 2019 | $150 a month | Advanced first appears | Intuit QuickBooks Online pricing page |
| Advanced | Seen Mar 15, 2022 | $180 a month | Intuit QuickBooks Online pricing page | |
| Advanced | Seen Aug 2, 2022 | $200 a month | Intuit QuickBooks Online pricing page | |
| Advanced | Seen Aug 16, 2024 | $235 a month | Intuit QuickBooks Online pricing page | |
| Advanced | Seen Sep 2, 2025 | $275 a month | Intuit QuickBooks Online pricing page | |
| Advanced | From Aug 1, 2026 | $340 a month | Intuit |
The turning points
- 2014 to 2020: two ways to buy. Pro and Premier were sold as one-time licences ($249.95 to $299.95 for Pro, $399.95 to $499.95 for Premier) beside Pro Plus and Premier Plus subscriptions at similar yearly prices. Intuit's list prices barely moved for six years.
- 2020: the last one-time versions. Pro 2021 listed at $399.99 and Premier 2021 at $649.99, the highest one-time prices in the series.
- September 2021: subscription only. Intuit said Pro, Premier and Mac 2022 would not be sold as one-time licences. The 2021 versions stayed available until December 10, 2021, through Solution Providers.
- August 2022: no more discounts, and a jump. With the 2023 release, Pro Plus went to $549 and Premier Plus to $799, sold at full list price in every channel.
- 2023 and 2024: two more steps. $649 and $949 from October 3, 2023; $999 and $1,399 from October 1, 2024.
- September 30, 2024: closed to new US customers. Intuit stopped selling Pro Plus, Premier Plus, Mac Plus and Enhanced Payroll to new US subscribers. Existing subscribers renew; new customers are offered QuickBooks Online or Enterprise.
- 2026: two increases in one year. $1,149 and $1,609 from February 1, 2026, and, as reported, $1,351 and $1,891 from October 1, 2026. Read more in our note on the 2026 Desktop increases and the 2026 Online increase.
QuickBooks Desktop Enterprise
Enterprise is the one Desktop edition still sold to new US customers. These are the per-user yearly prices Intuit's Enterprise pricing page showed on each capture date. Intuit's current page asks you to request custom pricing, so treat the latest row as a guide, not a quote.
| Page captured | Gold | Platinum | Diamond | Source |
|---|---|---|---|---|
| Jun 28, 2020 | $1,577 | $1,940 | $3,825 | Intuit (Wayback Machine) |
| Oct 5, 2022 | $1,740 | $2,140 | $4,200 | Intuit (Wayback Machine) |
| Sep 24, 2023 | $1,830 | $2,250 | $4,440 | Intuit (Wayback Machine) |
| Nov 7, 2024 | $1,922 | $2,363 | $4,668 | Intuit (Wayback Machine) |
| Mar 8, 2026 | $2,210 | $2,717 | $5,364 | Intuit (Wayback Machine) |
Gold rose 40% between June 2020 and March 2026. Every extra user needs its own licence, and payroll adds per-employee fees.
What $399.99 once compares to
AcboBooks Pro is $399.99, paid once, for one business on two computers, with twelve months of updates. It keeps working after that; renewing updates is optional, though payroll users need it for each year's new tax tables. Here is what today's QuickBooks list prices add up to over the same years, before payroll or add-ons:
| Plan | 1 year | 3 years | 5 years |
|---|---|---|---|
| QuickBooks Online Simple Start $38 a month for up to 1 user | $456 | $1,368 | $2,280 |
| QuickBooks Online Essentials $85 a month for up to 3 users | $1,020 | $3,060 | $5,100 |
| QuickBooks Online Plus $140 a month for up to 5 users | $1,680 | $5,040 | $8,400 |
| QuickBooks Online Advanced $340 a month for up to 25 users | $4,080 | $12,240 | $20,400 |
| QuickBooks Desktop Pro Plus, 1 user (renewals only) $1,149 a year from Feb 1, 2026 | $1,149 | $3,447 | $5,745 |
| QuickBooks Desktop Premier Plus, 1 user (renewals only) $1,609 a year from Feb 1, 2026 | $1,609 | $4,827 | $8,045 |
| QuickBooks Desktop Enterprise Gold, 1 user $2,210 a year on Intuit's page, March 2026 | $2,210 | $6,630 | $11,050 |
| AcboBooks Pro, 2 computers One-time licence; updates optional after year one | $399.99 | $399.99 | $399.99 |
$399.99 is less than 3 months of QuickBooks Online Plus at $140 a month. The multi-year columns use today's prices; if the past twelve years are a guide, the real totals would be higher. Work out your own numbers with the cost calculator, or see what a one-time licence includes.
Questions
When did QuickBooks Desktop stop being a one-time purchase?
Intuit did not release one-time versions of Pro, Premier or Mac 2022. The 2021 one-time versions stayed on sale until December 10, 2021, through QuickBooks Solution Providers only, according to Insightful Accountant. From then on, new Desktop customers paid a yearly subscription (Pro Plus, Premier Plus, Mac Plus or Enterprise).
Can I still buy QuickBooks Desktop Pro?
Not as a new US customer. Intuit stopped selling Pro Plus, Premier Plus, Mac Plus and Enhanced Payroll to new US subscribers after September 30, 2024. Existing subscribers can renew. Enterprise is still sold.
How much has QuickBooks Desktop Pro gone up?
A one-user Pro Plus subscription listed at $299.95 a year in 2014 and $1,149 a year from February 1, 2026, an increase of 283%. Resellers report $1,351 for renewals from October 1, 2026.
How much has QuickBooks Online gone up?
Plus listed at $39.95 a month in September 2014 and $140 a month from August 1, 2026, up 250%. Essentials went from $26.95 to $85, and Advanced from $150 at its 2019 launch to $340.
How we built this
- List prices only. Intuit usually shows a discount for a new customer's first few months. We record the price after the promotion, the one a customer pays from then on.
- Intuit first. Where possible, each figure comes from Intuit's own US pricing page as captured by the Internet Archive's Wayback Machine; the link opens that capture. Since about 2020 Intuit's pages carry prices in page scripts and hidden fields, which we read directly. Where Intuit's pages no longer show a price (Desktop Plus since the 2024 stop-sell), we use the trade press and Intuit resellers and name them.
- Dates. "From" is an announced effective date. "Seen" is the first capture we found showing the price, so the change may have happened a little earlier.
- Disagreements. Insightful Accountant reported in May 2025 that Pro Plus would go from $999 to $1,049 on October 1, 2025, and Premier Plus to $1,469. Accounting firms reporting the February 2026 increase give the price before it as $999 and $1,399, so we have left the October 2025 step off the chart. Similarly, a July 1, 2025 Online increase was reported, but Intuit's public page still showed the old prices in early August 2025 and the new ones by September 2, 2025; we use the date Intuit's page changed.
- Not included. Payroll, multi-user seats, Canadian prices, Accountant editions and Mac. Prices are in US dollars before tax and are not adjusted for inflation.
Spotted an error or have an Intuit price notice we should add? Email us through the contact page and we will correct the table and note the change. You are welcome to cite or reproduce the figures with a link to this page.
Sources
- Intuit QuickBooks page (Wayback Machine), captured 2014-07-01
- Intuit QuickBooks page (Wayback Machine), captured 2015-02-02
- Intuit QuickBooks page (Wayback Machine), captured 2020-11-01
- Intuit QuickBooks page (Wayback Machine), captured 2014-07-17
- Intuit QuickBooks page (Wayback Machine), captured 2015-01-30
- Intuit QuickBooks page (Wayback Machine), captured 2020-10-31
- Intuit QuickBooks page (Wayback Machine), captured 2020-10-15
- Intuit QuickBooks page (Wayback Machine), captured 2022-03-25
- Insightful Accountant: QuickBooks Desktop price increase with 2023 release (announced Aug 9, 2022)
- Porte Brown: QuickBooks Online Essentials and Plus increases, Aug 1, 2023 (new) and Sep 1, 2023 (existing)
- Rightworks: QuickBooks Desktop 2024 price increase (Jun 2024); same figures on CPA Practice Advisor's Accounting Technology Lab
- Brady Martz: QuickBooks Desktop price increase Feb 1, 2026 (Dec 19, 2025)
- Insightful Accountant: Intuit announces Desktop pricing changes for fall 2026 (Jul 2026); dollar figures reported by resellers, not confirmed against an Intuit list
- Intuit QuickBooks Online pricing page (Wayback Machine), captured 2014-09-18
- Intuit QuickBooks Online pricing page (Wayback Machine), captured 2016-10-12
- Intuit QuickBooks Online pricing page (Wayback Machine), captured 2018-07-17
- Intuit QuickBooks Online pricing page (Wayback Machine), captured 2019-11-05
- Intuit QuickBooks Online pricing page (Wayback Machine), captured 2022-08-02
- Intuit QuickBooks Online pricing page (Wayback Machine), captured 2024-08-16
- Intuit QuickBooks Online pricing page (Wayback Machine), captured 2025-09-02
- Intuit QuickBooks Online pricing page (Wayback Machine), captured 2017-09-28
- Intuit QuickBooks Online pricing page (Wayback Machine), captured 2019-06-11
- Intuit QuickBooks Online pricing page (Wayback Machine), captured 2022-03-15
- Intuit QuickBooks Online pricing page (Wayback Machine), captured 2023-08-15
- Intuit: QuickBooks Online August pricing changes (renewals from Aug 1, 2026); prices from Intuit's pricing page, Oct 24, 2026
- Intuit QuickBooks page (Wayback Machine), captured 2020-06-28
- Intuit QuickBooks page (Wayback Machine), captured 2022-10-05
- Intuit QuickBooks page (Wayback Machine), captured 2023-09-24
- Intuit QuickBooks page (Wayback Machine), captured 2024-11-07
- Intuit QuickBooks page (Wayback Machine), captured 2026-03-08
- Insightful Accountant: QuickBooks 2022 changes, transition to subscription (Sep 7, 2021)
- Intuit: QuickBooks Desktop stop-sell for new US subscribers after Sep 30, 2024
- Insightful Accountant: QuickBooks price hikes (May 27, 2025)
Corrections
Spotted a wrong price or date? Email [email protected] with a link to your source, and we will check it and correct the page within 2 business days. We re-check every figure each January.
Prices checked Oct 25, 2026. Your own renewal notice or quote from Intuit is the only price that binds you. QuickBooks® is a registered trademark of Intuit Inc. AcboBooks is not affiliated with, endorsed by, or sponsored by Intuit.
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