Research · Prices as of Oct 25, 2026

The real cost of QuickBooks, 2014 to 2026

Twelve years of US list prices for QuickBooks Desktop and QuickBooks Online, from Intuit's own pricing pages and the trade press, every figure dated and sourced. The short version: the one-time licence is gone, and the subscriptions that replaced it cost several times more.

$299.95 → $1,149

Desktop Pro Plus, 1 user, per year

2014 to February 2026, up 283%. Reported $1,351 from October 2026.

$39.95 → $140

QuickBooks Online Plus, per month

September 2014 to August 2026, up 250%.

$399.99

The last one-time Desktop Pro

Pro 2021, on sale until Dec 10, 2021. There has been no one-time Pro since.

QuickBooks Desktop: from a one-time licence to a yearly bill

One user, US list price. The one-time lines stop when Intuit stopped selling one-time licences in December 2021. The dashed segment is the October 2026 renewal price reported by resellers. Hover or tab to any point for its date and source.

QuickBooks Desktop Pro and Premier prices, 2014 to 2026One-time Pro rose from $249.95 (2014) to $399.99 (Pro 2021) and was discontinued in December 2021. Pro Plus, the yearly subscription, rose from $299.95 in 2014 to $1,149 from February 2026, with $1,351 reported from October 2026. Premier Plus rose from $419.95 to $1,609, with $1,891 reported.$0$250$500$750$1,000$1,250$1,500$1,750$2,0002014201620182020202220242026US dollars, one user$1,351Pro Plus$1,891Premier Plus
Show the Desktop figures as a table
QuickBooks Desktop US list prices, one user
ProductDateUS list priceNoteSource
Desktop Pro, one-time licenceSeen Jul 1, 2014$249.95 oncePro 2014Intuit QuickBooks page
Desktop Pro, one-time licenceSeen Feb 2, 2015$299.95 oncePro 2015; the same $299.95 list price held through Pro 2020Intuit QuickBooks page
Desktop Pro, one-time licenceSeen Nov 1, 2020$399.99 oncePro 2021, the last one-time versionIntuit QuickBooks page
Desktop Premier, one-time licenceSeen Jul 17, 2014$399.95 oncePremier 2014Intuit QuickBooks page
Desktop Premier, one-time licenceSeen Jan 30, 2015$499.95 oncePremier 2015; the same $499.95 held through Premier 2020Intuit QuickBooks page
Desktop Premier, one-time licenceSeen Oct 31, 2020$649.99 oncePremier 2021, the last one-time versionIntuit QuickBooks page
Desktop Pro Plus, 1 userSeen Jul 1, 2014$299.95 a yearPro 2014 Plus; unchanged through the 2020 versionIntuit QuickBooks page
Desktop Pro Plus, 1 userSeen Oct 15, 2020$299.99 a year2021 versionIntuit QuickBooks page
Desktop Pro Plus, 1 userFrom Oct 12, 2021$349.99 a year2022 version; Insightful Accountant reported $349 on Oct 12, 2021, Intuit's page showed $349.99 by March 2022Intuit QuickBooks page
Desktop Pro Plus, 1 userSeen Aug 9, 2022$549 a year2023 version, announced Aug 9, 2022 with the 2023 release; sold at full list price with no discountsInsightful Accountant
Desktop Pro Plus, 1 userFrom Oct 3, 2023$649 a yearPorte Brown
Desktop Pro Plus, 1 userFrom Oct 1, 2024$999 a yearRightworks
Desktop Pro Plus, 1 userFrom Feb 1, 2026$1,149 a yearBrady Martz
Desktop Pro Plus, 1 userFrom Oct 1, 2026$1,351 a year (reported)Insightful Accountant
Desktop Premier Plus, 1 userSeen Jul 17, 2014$419.95 a yearPremier 2014 PlusIntuit QuickBooks page
Desktop Premier Plus, 1 userSeen Jan 30, 2015$499.95 a year2015 version; unchanged through the 2020 versionIntuit QuickBooks page
Desktop Premier Plus, 1 userSeen Oct 15, 2020$499.99 a year2021 versionIntuit QuickBooks page
Desktop Premier Plus, 1 userFrom Oct 12, 2021$549.99 a year2022 versionIntuit QuickBooks page
Desktop Premier Plus, 1 userSeen Aug 9, 2022$799 a year2023 version, announced Aug 9, 2022Insightful Accountant
Desktop Premier Plus, 1 userFrom Oct 3, 2023$949 a yearPorte Brown
Desktop Premier Plus, 1 userFrom Oct 1, 2024$1,399 a yearRightworks
Desktop Premier Plus, 1 userFrom Feb 1, 2026$1,609 a yearBrady Martz
Desktop Premier Plus, 1 userFrom Oct 1, 2026$1,891 a year (reported)Insightful Accountant

QuickBooks Online: every plan, every step

Monthly list price before promotions. Most dates are the first capture of Intuit's pricing page that shows the new price, so an increase may have started a few weeks earlier. August 2026 is Intuit's announced date.

QuickBooks Online plan prices, 2014 to 2026Simple Start rose from $12.95 to $38 a month, Essentials from $26.95 to $85, Plus from $39.95 to $140, and Advanced from $150 at its 2019 launch to $340.$0$50$100$150$200$250$300$3502014201620182020202220242026US dollars a month$38Simple Start$85Essentials$140Plus$340Advanced
Show the Online figures as a table
QuickBooks Online US list prices, per month
ProductDateUS list priceNoteSource
Simple StartSeen Sep 18, 2014$12.95 a monthIntuit QuickBooks Online pricing page
Simple StartSeen Oct 12, 2016$15 a monthIntuit QuickBooks Online pricing page
Simple StartSeen Jul 17, 2018$20 a monthIntuit QuickBooks Online pricing page
Simple StartSeen Nov 5, 2019$25 a monthIntuit QuickBooks Online pricing page
Simple StartSeen Aug 2, 2022$30 a monthIntuit QuickBooks Online pricing page
Simple StartSeen Aug 16, 2024$35 a monthIntuit QuickBooks Online pricing page
Simple StartSeen Sep 2, 2025$38 a monthIntuit QuickBooks Online pricing page
EssentialsSeen Sep 18, 2014$26.95 a monthIntuit QuickBooks Online pricing page
EssentialsSeen Oct 12, 2016$30 a monthIntuit QuickBooks Online pricing page
EssentialsSeen Sep 28, 2017$35 a monthIntuit QuickBooks Online pricing page
EssentialsSeen Jun 11, 2019$40 a monthIntuit QuickBooks Online pricing page
EssentialsSeen Mar 15, 2022$50 a monthIntuit QuickBooks Online pricing page
EssentialsSeen Aug 2, 2022$55 a monthIntuit QuickBooks Online pricing page
EssentialsSeen Aug 15, 2023$60 a monthIntuit QuickBooks Online pricing page
EssentialsSeen Aug 16, 2024$65 a monthIntuit QuickBooks Online pricing page
EssentialsSeen Sep 2, 2025$75 a monthIntuit QuickBooks Online pricing page
EssentialsFrom Aug 1, 2026$85 a monthIntuit
PlusSeen Sep 18, 2014$39.95 a monthIntuit QuickBooks Online pricing page
PlusSeen Sep 28, 2017$50 a monthIntuit QuickBooks Online pricing page
PlusSeen Jul 17, 2018$60 a monthIntuit QuickBooks Online pricing page
PlusSeen Jun 11, 2019$70 a monthIntuit QuickBooks Online pricing page
PlusSeen Mar 15, 2022$80 a monthIntuit QuickBooks Online pricing page
PlusSeen Aug 2, 2022$85 a monthIntuit QuickBooks Online pricing page
PlusSeen Aug 15, 2023$90 a monthIntuit QuickBooks Online pricing page
PlusSeen Aug 16, 2024$99 a monthIntuit QuickBooks Online pricing page
PlusSeen Sep 2, 2025$115 a monthIntuit QuickBooks Online pricing page
PlusFrom Aug 1, 2026$140 a monthIntuit
AdvancedSeen Jun 11, 2019$150 a monthAdvanced first appearsIntuit QuickBooks Online pricing page
AdvancedSeen Mar 15, 2022$180 a monthIntuit QuickBooks Online pricing page
AdvancedSeen Aug 2, 2022$200 a monthIntuit QuickBooks Online pricing page
AdvancedSeen Aug 16, 2024$235 a monthIntuit QuickBooks Online pricing page
AdvancedSeen Sep 2, 2025$275 a monthIntuit QuickBooks Online pricing page
AdvancedFrom Aug 1, 2026$340 a monthIntuit

The turning points

  • 2014 to 2020: two ways to buy. Pro and Premier were sold as one-time licences ($249.95 to $299.95 for Pro, $399.95 to $499.95 for Premier) beside Pro Plus and Premier Plus subscriptions at similar yearly prices. Intuit's list prices barely moved for six years.
  • 2020: the last one-time versions. Pro 2021 listed at $399.99 and Premier 2021 at $649.99, the highest one-time prices in the series.
  • September 2021: subscription only. Intuit said Pro, Premier and Mac 2022 would not be sold as one-time licences. The 2021 versions stayed available until December 10, 2021, through Solution Providers.
  • August 2022: no more discounts, and a jump. With the 2023 release, Pro Plus went to $549 and Premier Plus to $799, sold at full list price in every channel.
  • 2023 and 2024: two more steps. $649 and $949 from October 3, 2023; $999 and $1,399 from October 1, 2024.
  • September 30, 2024: closed to new US customers. Intuit stopped selling Pro Plus, Premier Plus, Mac Plus and Enhanced Payroll to new US subscribers. Existing subscribers renew; new customers are offered QuickBooks Online or Enterprise.
  • 2026: two increases in one year. $1,149 and $1,609 from February 1, 2026, and, as reported, $1,351 and $1,891 from October 1, 2026. Read more in our note on the 2026 Desktop increases and the 2026 Online increase.

QuickBooks Desktop Enterprise

Enterprise is the one Desktop edition still sold to new US customers. These are the per-user yearly prices Intuit's Enterprise pricing page showed on each capture date. Intuit's current page asks you to request custom pricing, so treat the latest row as a guide, not a quote.

Page capturedGoldPlatinumDiamondSource
Jun 28, 2020$1,577$1,940$3,825Intuit (Wayback Machine)
Oct 5, 2022$1,740$2,140$4,200Intuit (Wayback Machine)
Sep 24, 2023$1,830$2,250$4,440Intuit (Wayback Machine)
Nov 7, 2024$1,922$2,363$4,668Intuit (Wayback Machine)
Mar 8, 2026$2,210$2,717$5,364Intuit (Wayback Machine)

Gold rose 40% between June 2020 and March 2026. Every extra user needs its own licence, and payroll adds per-employee fees.

What $399.99 once compares to

AcboBooks Pro is $399.99, paid once, for one business on two computers, with twelve months of updates. It keeps working after that; renewing updates is optional, though payroll users need it for each year's new tax tables. Here is what today's QuickBooks list prices add up to over the same years, before payroll or add-ons:

Plan1 year3 years5 years
QuickBooks Online Simple Start
$38 a month for up to 1 user
$456$1,368$2,280
QuickBooks Online Essentials
$85 a month for up to 3 users
$1,020$3,060$5,100
QuickBooks Online Plus
$140 a month for up to 5 users
$1,680$5,040$8,400
QuickBooks Online Advanced
$340 a month for up to 25 users
$4,080$12,240$20,400
QuickBooks Desktop Pro Plus, 1 user (renewals only)
$1,149 a year from Feb 1, 2026
$1,149$3,447$5,745
QuickBooks Desktop Premier Plus, 1 user (renewals only)
$1,609 a year from Feb 1, 2026
$1,609$4,827$8,045
QuickBooks Desktop Enterprise Gold, 1 user
$2,210 a year on Intuit's page, March 2026
$2,210$6,630$11,050
AcboBooks Pro, 2 computers
One-time licence; updates optional after year one
$399.99$399.99$399.99

$399.99 is less than 3 months of QuickBooks Online Plus at $140 a month. The multi-year columns use today's prices; if the past twelve years are a guide, the real totals would be higher. Work out your own numbers with the cost calculator, or see what a one-time licence includes.

Questions

When did QuickBooks Desktop stop being a one-time purchase?

Intuit did not release one-time versions of Pro, Premier or Mac 2022. The 2021 one-time versions stayed on sale until December 10, 2021, through QuickBooks Solution Providers only, according to Insightful Accountant. From then on, new Desktop customers paid a yearly subscription (Pro Plus, Premier Plus, Mac Plus or Enterprise).

Can I still buy QuickBooks Desktop Pro?

Not as a new US customer. Intuit stopped selling Pro Plus, Premier Plus, Mac Plus and Enhanced Payroll to new US subscribers after September 30, 2024. Existing subscribers can renew. Enterprise is still sold.

How much has QuickBooks Desktop Pro gone up?

A one-user Pro Plus subscription listed at $299.95 a year in 2014 and $1,149 a year from February 1, 2026, an increase of 283%. Resellers report $1,351 for renewals from October 1, 2026.

How much has QuickBooks Online gone up?

Plus listed at $39.95 a month in September 2014 and $140 a month from August 1, 2026, up 250%. Essentials went from $26.95 to $85, and Advanced from $150 at its 2019 launch to $340.

How we built this

  • List prices only. Intuit usually shows a discount for a new customer's first few months. We record the price after the promotion, the one a customer pays from then on.
  • Intuit first. Where possible, each figure comes from Intuit's own US pricing page as captured by the Internet Archive's Wayback Machine; the link opens that capture. Since about 2020 Intuit's pages carry prices in page scripts and hidden fields, which we read directly. Where Intuit's pages no longer show a price (Desktop Plus since the 2024 stop-sell), we use the trade press and Intuit resellers and name them.
  • Dates. "From" is an announced effective date. "Seen" is the first capture we found showing the price, so the change may have happened a little earlier.
  • Disagreements. Insightful Accountant reported in May 2025 that Pro Plus would go from $999 to $1,049 on October 1, 2025, and Premier Plus to $1,469. Accounting firms reporting the February 2026 increase give the price before it as $999 and $1,399, so we have left the October 2025 step off the chart. Similarly, a July 1, 2025 Online increase was reported, but Intuit's public page still showed the old prices in early August 2025 and the new ones by September 2, 2025; we use the date Intuit's page changed.
  • Not included. Payroll, multi-user seats, Canadian prices, Accountant editions and Mac. Prices are in US dollars before tax and are not adjusted for inflation.

Spotted an error or have an Intuit price notice we should add? Email us through the contact page and we will correct the table and note the change. You are welcome to cite or reproduce the figures with a link to this page.

Sources

Corrections

Spotted a wrong price or date? Email [email protected] with a link to your source, and we will check it and correct the page within 2 business days. We re-check every figure each January.

Prices checked Oct 25, 2026. Your own renewal notice or quote from Intuit is the only price that binds you. QuickBooks® is a registered trademark of Intuit Inc. AcboBooks is not affiliated with, endorsed by, or sponsored by Intuit.

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